Oil-based hair products were once the go-to styling agent of individuals rocking dramatic hair styles like slick backs, side parts and pompadours. Today, with increased awareness of the damaging effects of components like petrolatum, oil-based products time in the limelight has gone. The team at Zeus, believes that the end of oil-based products shouldnt also mean the end of dramatic hair styles, which is why theyve created the Firm Hold Pomade. With its heavy hold and long-lasting pliability, the Zeus Firm Hold Pomade retains the finest qualities of oil-based pomades while replacing harmful petrolatum with conditioning ingredients like Jojoba Wax, Aloe Vera Juice and Keratin Protein. And, unlike its gunky predecessor, this nourishing pomade is a cinch to rinse out when your day is through, thanks to its water-based formula. Make Zeus Firm Hold Pomade your new go-to for those hair styles we all admire.